DIFFERENCES same product DIFFERENCES
unclear both produce in clear
outdated depth information modern
imprecise on the product and make precise
long use of proposed volunteers quick
black and white colour
Wednesday, 14 December 2011
30.1.3
OLD AD SIMILARITIES NEW AD
DIFFERENCES same product DIFFERENCES
unclear both produce in clear
outdated depth information modern
imprecise on the product and make precise
long use of proposed volunteers quick
black and white colour
DIFFERENCES same product DIFFERENCES
unclear both produce in clear
outdated depth information modern
imprecise on the product and make precise
long use of proposed volunteers quick
black and white colour
30.1.3
OLD AD SIMILARITIES NEW AD
DIFFERENCES same product DIFFERENCES
unclear both produce in clear
outdated depth information modern
imprecise on the product and make precise
long use of proposed volunteers quick
uninteresting interesting
DIFFERENCES same product DIFFERENCES
unclear both produce in clear
outdated depth information modern
imprecise on the product and make precise
long use of proposed volunteers quick
uninteresting interesting
30.1.1
Introduction
Television advertisement or television commercial, often just commercial, advert, ad, or ad-film is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.
Although all ads represent the same product they do have their similarities and differences.
But the outlining characteristic starts with the soundtrack as it draws us into a tight grip keeping a hold on us.
Another characteristic is the sheer simplicity in which it only outlines the cars performance and does not go into that much depth.
And lastly the length as the all the adverts are no more than a minute long keeping the viewer from getting frustrated and changing the channel too soon.
Television advertisement or television commercial, often just commercial, advert, ad, or ad-film is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.
Although all ads represent the same product they do have their similarities and differences.
But the outlining characteristic starts with the soundtrack as it draws us into a tight grip keeping a hold on us.
Another characteristic is the sheer simplicity in which it only outlines the cars performance and does not go into that much depth.
And lastly the length as the all the adverts are no more than a minute long keeping the viewer from getting frustrated and changing the channel too soon.
Type of Persuasive Technique | Link to an Avert which uses this technique |
The Anecote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=7bs7fZfjM0s |
Adjectives: Crisps, fresh, healthy, nutritious, etc | http://www.youtube.com/watch?v=mwCpufrXdZM |
Repetition: Key points, positives about the product, themes etc | http://www.youtube.com/watch?v=MXiJBp7HK5o |
Statistics: Often presented as factually accurate but somewhere they are can be proven. | http://www.youtube.com/talktofrank |
Fact: A Statement that is true and can be proven. | http://www.youtube.com/talktofrank#p/u/2/B-qnOdLa03U |
30.1.1
Television advertisement or television commercial, often just commercial, advert, ad, or ad-film (India) – is a span of Television Programming produced and paid for by an organization that conveys a message, typically one intended to market a product. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.
Plans coming together
The product I will advertise will be nike trainers. I will highlight and showcase the the performance enhancing abilities of these products by displaying the effects of nike football boots and nike track racing trainers, and why it is of the utmost importance to have a pair of these trainers in your locker.
My production team will consist of Christian myself and Sammi with Sammi doing the filming as well as Christian and myself editing the footage. It will be our responsibility that the filming and the final piece is produced in a professional manner with also a professional look.
We will also use such necessities for film production which will include camcorders, tripods for extra stability,extra memory cards for increased footage/memory capacity and lastly scout locations for the initial project ranging from football pitches both astroturf and grass showing versatility and also running tracks to display the ability of running shoes.
Our target is to initially start filming on the 5th and finish on the 7th leaving way for an extended length of editing time since editing is the most complicated phase in the whole process.
My production team will consist of Christian myself and Sammi with Sammi doing the filming as well as Christian and myself editing the footage. It will be our responsibility that the filming and the final piece is produced in a professional manner with also a professional look.
We will also use such necessities for film production which will include camcorders, tripods for extra stability,extra memory cards for increased footage/memory capacity and lastly scout locations for the initial project ranging from football pitches both astroturf and grass showing versatility and also running tracks to display the ability of running shoes.
Our target is to initially start filming on the 5th and finish on the 7th leaving way for an extended length of editing time since editing is the most complicated phase in the whole process.
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