Video url:http://www.youtube.com/watch?v=zBdOaIiz60I&feature=player_embedded
BMW films the hire ticker
Plot Synopsis :
The first scene crashes off with a dangerously life threatening high speed chase involving the Driver (Clive Owen) as he is known as. Harbouring a seriously wounded black male handcuffed to a briefcase struggling to come to terms with the situation that has now been thrown at him. The Driver's BMW sports car has now barely managed to hang on whilst continually being torn at by a hail of rampaging machine gun fire from a pursuing helicopter. During the ensuing attack the briefcase has had a hole punched right through by a stray bullet, missing the unknowing black male. Only to Instigate a count down to suddenly display itself. Slowly an unknown fluid begins to leak from the bullet hole. The Driver who has now ingeniously instigated the helicopter to collide with an underpass, threatens to discontinue with the journey unless the contents of the damaged briefcase is revealed. It is only then that the Driver learns that inside a human heart is to be kept for a statesman who is in urgent need of a transplant. A flash back showcases how important this statesman is whose life and peacemaking is needed for the continued freedom of the country's people. The Driver then promptly decides to deliver the case racing against time as the countdown is coming to an end only to deliver it in time for the surgery.
BMW films the hire ticker
Review:
The hire ticker is one of many action-packed fests showcasing chase scenes from BMW high performance vehicles, outlining there best elements throughout the film condensing them into an enthralling 10-minute short. The film orchestrated by BMW themselves has opened the floodgates for a new kind of viral marketing campaign leaving several companies to attempt to capitalize on the success of the BMW film series.
Target audience: car enthusiasts, possible customers and people looking for a car/sports car with high performance Purpose of the video: To display and outline the performance of BMW vehicles even when under pressure
Video url:http://www.youtube.com/watch?v=MUlDaTYHtg8&feature=player_embedded
Technical aspects:The hire ticker has completely steered its video performance of BMW sports cars to an unprecedented level. Highly displaying its picture with smooth video transitions preventing the amateur like jump cuts and its highly professional use of effects by displaying the action scenes in the utmost quality making use of different shades and high quality background music going hand in hand with the chase scenes.
walkers crisps advert
plot synopsis
A young man of asian descent walks to a food stand and continually insists on purchasing a packet of Walkers crisps, as he is advised by the shop keeper on purchasing another brand his thick heavy asian accent begins to rise in volume as his demands are not met. The asian man goes on to tear the food stand apart with his bare hands screaming walkers the trade mark name of the brand.
walkers crisps advert
review:
This video indirectly conveys The racial stereotypes of Britain at a time where it was desperately trying to build a tolerant and more multi cultural society. However it is not known wether this was the adverts intent otherwise it goes hand in hand withe audience of that generation as There was a boom in the martial arts genre which further reinforces its appeal.
Target audience: Consumers/general public
Purpose of the video: To outline the popularity of walkers crisps
Technical aspects:Despite the blurry video quality displayed by this advert and its uneven sound quality. This has somewhat played into the advertisers hand since in the long run this advertisement will still be able to create and convey its message long passed the 70s boom in the martial arts film genre.
Video url:http://www.youtube.com/watch?v=HqYf_TP5-18&feature=player_embedded
Compilation of motorcycle stunts
What the video is about/review:
This montage of motorcycle stunts and accidents highly displays the importance of crash helmets as the stuntmen only manage to meet death face to face only to escape such life threatening accidents swiping there lives back.
Purpose of the video:To display the importance of wearing a crash helmet
Technical aspects: In contrast to the previous to videos the poor quality of the filming does not play into the hands of the message this video is trying to display except for the fact it shows that the stunts are real and so are the accidents and also dispels any notion of special effects.
