Television advertisement or television commercial, often just commercial, advert, ad, or ad-film is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.
Although all ads represent the same product they do have their similarities and differences.
But the outlining characteristic starts with the soundtrack as it draws us into a tight grip keeping a hold on us.
Another characteristic is the sheer simplicity in which it only outlines the cars performance and does not go into that much depth.
And lastly the length as the all the adverts are no more than a minute long keeping the viewer from getting frustrated and changing the channel too soon.
Type of Persuasive Technique | Link to an Avert which uses this technique |
The Anecote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=7bs7fZfjM0s |
Adjectives: Crisps, fresh, healthy, nutritious, etc | http://www.youtube.com/watch?v=mwCpufrXdZM |
Repetition: Key points, positives about the product, themes etc | http://www.youtube.com/watch?v=MXiJBp7HK5o |
Statistics: Often presented as factually accurate but somewhere they are can be proven. | http://www.youtube.com/talktofrank |
Fact: A Statement that is true and can be proven. | http://www.youtube.com/talktofrank#p/u/2/B-qnOdLa03U |
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