30.1.5

Audience demographics

A	Lawyers, doctors, scientists, managers of large-scale organisations – well paid professionals
B	Teachers, senior managers, some middle management – fairly well paid professionals (and very poorly paid teachers!)
C1	‘White collar’, junior management, bank clerks, nurses
C2	Skilled ‘blue collar’ workers such as electricians, plumbers, carpenters
D	Semi and unskilled manual workers such as drivers, post sorters
E	Students, the unemployed, pensioners

Audience demographics: men
emphasis on the products ability to attract females and the fact that the lynx brand was only made for men.

audience demographics:men

 Ther ad capitalises on football as it is known most consumers of calsberg are males and football fans in stark contrast to females.  And also the notion that Calsberg will give you a unique  experience of watching football matches in the backyard of your technologically advanced apartment with women .

Audience demographics: females 

It exposes the truth about female beauty product commercials and how it misleads consumers while indirectly giving you the message that they are the only natural selling beauty product for women.

Risk assesment and Budget form

Hazard	Persons who may be harmed	Property which may be damaged	Risk controls already in place	Risk Assessment LOW, MODERATE, HIGH, EXTREME (see table next page)	Further action required to control risk ***
Injury	Actors and crew	n/a	All actors and crew to wear shoes at all times and protective sports gear while filming.	HIGH	Actors not involved and film crew should steer clear of risk of damaging equipment from being too close spikes
Spikes	Actors and crew	n/a	refrain from flashing studs wether on or off running track/astroturf/grass	HIGH	Wear protective sports gear keep full on aggressiveness to a minimum.
Injury to bystanders	Actors and crew bystanders	Location	All actors and crew to film at least 15 meters away and steer clear any bystanders from any off shoots.	HIGH	Advise of keeping off shoots to a minimum and also filming time extracting only necessary scenes.

OUTLINE BUDGET FOR ADVERT

Personnel: Production

Per Day

Number of days needed

Total

Equipment

Per Day

Number of days needed

Total

4

4

1

4

camcorder

2

2

2

Personnel: Post-Production

Nike trainers

2

1

2

TOTAL PERSONNEL:4

TOTAL EQUIPMENT: 11

Costumes/Props

TOTAL PERSONNEL, EQUIPMENT AND OTHER:

trainers

1

11

Football kit/running kit

1

Contingency level = 40%

TOTAL OUTLINE BUDGET :0

TOTAL PROPS/OTHER

30.2.2

story board

30.1.6

ASA

30.1.4

Advert1

Product Name: calsberg                                                              

Persuasive techniques: Emphasis on football as it is known most consumers of calsberg are football fans and also calsberg endorses a number of football clubs.

Product USP: The adverts unique selling point is The notion that Calsberg will give you a unique                       

of watching football matches in the backyard of your technologically advanced apartment with women .

Advert 2

Product Name: Nescafe

Persuasive techniques: the advert capitalises on the products natural origins

Product USP: The bright light in the jar emphasises on its specialness as if it were a treasure since the man is holding it with great care.                                                             

Advert 3

Product Name: lynx

Persuasive techniques: The scent of lynx is irresistable and brings the animal out of any women

Product USP:gives men the notion that lynx will bring so called animal out of any women as the girl is seen to act like one.