| A | Lawyers, doctors, scientists, managers of large-scale organisations – well paid professionals |
| B | Teachers, senior managers, some middle management – fairly well paid professionals (and very poorly paid teachers!) |
| C1 | ‘White collar’, junior management, bank clerks, nurses |
| C2 | Skilled ‘blue collar’ workers such as electricians, plumbers, carpenters |
| D | Semi and unskilled manual workers such as drivers, post sorters |
| E | Students, the unemployed, pensioners |
Audience demographics: men
emphasis on the products ability to attract females and the fact that the lynx brand was only made for men.
audience demographics:men
Ther ad capitalises on football as it is known most consumers of calsberg are males and football fans in stark contrast to females. And also the notion that Calsberg will give you a unique experience of watching football matches in the backyard of your technologically advanced apartment with women .
Audience demographics: females
It exposes the truth about female beauty product commercials and how it misleads consumers while indirectly giving you the message that they are the only natural selling beauty product for women.
No comments:
Post a Comment